This October world-renowned Italian musician Ludovico Einaudi will be returning to California to once again wow audiences. The great composer has been on tour supporting his latest studio album Elements, which was released in October 2015. He will begin his Californian leg in San Francisco, then move on to Davis before finishing in Los Angeles at Royce Hall, UCLA on October 8.
In an interview with Never Enough Notes, Einaudi explained that the music in Elements came from a collection of ideas and themes. These included “creation myths, the periodic table, Euclid’s geometry, Kandinsky’s writings, the matter of sound and color, the stems of wild grass in a meadow, the shapes of a landscape.” Within the first week of its release it reached number 1 in the classical charts across the globe.
Einaudi has transcended classical music to become famous for his beautiful melodies. Einaudi was born in Turin Italy in 1955. He started composing when he was young and trained at the prestigious Conservatorio Verdi in Milan. His compositions are famous for having been used in films such as ‘Insidious’ and Shane Meadows’s ‘This is England’ film and subsequent television series.
Einaudi’s music is also well known to the public for its presence in many television adverts. Procter & Gamble (P&G) have used Einaudi’s music twice for their well received Olympic adverts ‘Thank You Mum’. The track used for this year’s games was Experience from Einaudi’s album In a Time Lapse. And it is not just used in adverts, Einaudi’s music has been used on Top Gear too as his music has a very filmic quality to it.
Reality television shows such as the X Factor recycle songs and sometimes have the unexpected effect of creating sales for the original artist. In 2014 Bob Dylan returned to number 1 in the charts after X Factor Winner Louisa Johnson covered his song in the finale. Shows such as X Factor are often used across entertainment platforms as focal points to some pop culture relevant games to increase revenues like the soon-to-be released X Factor Games so that the show can appeal to a whole new demographic. Music and musicians travel far in popular culture and it is very common for songs and brands to be recycled. So with such a diverse repertoire, it wouldn’t be surprising to see Einaudi’s work across new mediums in the future.
This year, Ludovico Einaudi has been supporting the protection of the Arctic. In June this year Einaudi performed an original piece titled Elegy for the Arctic. He performed the composition on a floating platform in the ocean in front of the Wahlenbergbreen glacier in Svalbard Norway. He was quoted as saying, “It is important we understand the importance of the Arctic, stop the process of destruction and protect it.”
This is a guest-contributed post from Norman Williams.